By Carmen Cheng

玉美 = YÙMEI

Jade

Beauty

IBG - Creative Director & Photographer

A body care experience that harmonizes Traditional Chinese Medicine with modern science, transforming daily rituals into holistic self-care.

The collection speaks to those who seek holistic wellness, blending tradition with modern self-care.

Yùmei distinguishes itself in the body care realm with its unique blend of Traditional Chinese Medicine's (TCM) age-old wisdom and modern scientific research. Our offerings are not just products but part of a transformative wellness philosophy that goes beyond superficial beauty. We nurture the whole being—inside and out—through practices that have stood the test of time, ensuring our approach to body care is holistic and deeply rooted in tradition.

- Carmen Cheng, Founder.

Authentic

Timelss

Holistic

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In collaboration with…
Founder/CEO & Project Manager: Carmen Cheng
Creative Director and photographer: Isabella Bolaños
Film Director: Nils Behrend Mourato
Film Art Director: Matias Gomez
Director of Photography: Francisco Micheli
MUA: Kai Cameron - Hair Stylist: Katie Fritsch
Talents: Lenny Xu, Jordan Spaulding, Melissa Chiriboga, Katy Fenton, Flavia Marinkovic, Blade Buwan